Go-to-Market Strategies: Reaching Your First Customers (Raleigh-Durham Climate Week)

A great story only gets you so far. The next challenge is figuring out who actually buys, who influences the decision, and how to build a commercial path that works. In this practical session, Joe Hicken of Kairo Builders will share lessons from building the commercial engine for a first of its kind climate tech company. Drawing on real examples of what worked, what failed, and what changed along the way, Joe will explore how founders can map the full purchasing landscape, identify the right customers and partners, and design a go to market approach around how their market actually works. Founders will leave with a clearer way to think about early customer conversations, channels, partnerships, and the commercial decisions that turn promising technology into a business.

Speaker

Joe Hicken
Bio coming soon!