Story That Sells: Building a Brand People Care About (Raleigh-Durham Climate Week)

Groundbreaking climate tech won't move the needle if people don't understand why they should care. In this practical session with Curious Ant founder Robert Birnbach, you'll learn how to move beyond talking about your technology and build a clear, compelling brand around the problem you solve, the people you solve it for, and the values that drive your company. You'll see how to connect your environmental impact to the broader business story, understand what actually matters to your customers, and adapt your story for different audiences without losing the core idea. You'll leave with a clearer, more compelling story you can use right away with customers, investors, and your team.

Speaker

Robert Birnbach

Robert Birnbach is the founder and creative director of Curious Ant, a global creative agency focused on strategy, branding, and storytelling. Previously, he served as Global Director of Marketing Photography at Oracle in Silicon Valley and has helped shape the visual identities of brands including Pottery Barn, Williams Sonoma, Men's Wearhouse, and Shutterfly. His work combines strategic marketing with visual storytelling to help organizations clarify their message and connect more effectively with the audiences that matter. Robert is also the author of multiple photography books, including The Silence Between: Photographs of Music in the Moment.