Objections Aren't Rejection

This free online coaching session, led by John Renken and hosted by Agent Impact Network, teaches a five-step framework for handling client objections. It takes place on November 19, 2026 at 12:00 p.m. and is week 6 of an 8 week series.

John's starting point is that an objection is not a refusal. It signals that the client needs something more before agreeing. The framework runs in this order: Listen, Isolate, Relate, Answer, Close. The session covers:

• Finding the real objection underneath the surface one, rather than arguing with what is said first
• Preparing for the objections that come up most: commission, price, timing, rates, "I want to think about it," and another agent
• Answering with proof and then closing again, so the conversation keeps moving

Registration is free through the Zoom registration page.