The Data Reset: Marketing Analytics for the Future (AMA -Triangle NC Chapter)

Overview This panel will explore how senior marketing leaders are rethinking data strategy, measurement, and analytics to remain effective. Marketing leaders are navigating a fundamental reset in how data is collected, measured, and trusted. As privacy constraints increase, identifiers disappear, and AI accelerates decision-making, the conversation has shifted from “What data do we have?” to “Which data can we trust to drive growth?” Today’s analytics landscape demands a new operating mindset. One that prioritizes outcomes over activity, models over mechanics, and governance as a growth enabler, not a blocker. This panel will explore how senior marketing leaders are rethinking data strategy, measurement, and analytics to remain effective in a privacy-first, AI-enabled environment. More panelists to be announced soon!